Think Before you cross the Road

Posted in: News.

Reminding children to THINK! before they cross the road.

A new THINK! campaign to help children stay safe on the roads has been
launched by Road Safety Minister Mike Penning.

The £700,000 campaign, which will run on television and in cinemas, is
aimed at children aged six to eleven, and spells out the dangers of not taking
care on the roads. Television adverts will highlight the importance of finding
a safe place to cross the road while the cinema campaign will remind children
of the importance of making sure they can be seen when they are out after dark.

In 2010 more than 19,500 children were injured on the roads and 55 were
killed.

Mike Penning said:

“Britain’s roads are among the safest in the world and the number of
children killed or seriously injured is 72 per cent lower today than twenty
years ago. However, every death on the roads is a tragedy and we are determined
to reduce these numbers further.

“That is why – despite the need to cut the deficit – we are continuing
to invest in child road safety campaigns to help children to understand the
importance of crossing the road safely.

“The television and cinema advertising campaign we are launching today
will help to give children the skills and knowledge they need to stay safe as
they grow more independent.”

Advertising in cinemas began on Friday 14 October and television
advertising will begin on Monday 17 October.

Tags: children killed, children stay safe, death on the roads, road safety campaigns, THINK